@TheOnion: Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet! (Spoof)

Social media marketing totally skewered. Hilarious! Read it HERE. 

@TheHungerGames success spells trouble for TV ads [via @Reuters]

Via @Reuters:

The success with which “The Hunger Games” film harnessed social networks, en route to becoming 2012’s biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.  

The futuristic movie about children fighting to the death has scared up more than $375 million at the U.S. box office since it opened in March, in part because Lions Gate aggressively stoked interest on social network sites like Facebook and Twitter.  

That meant Lions Gate marketers likely spent $15 million to $20 million less than a larger Hollywood studio might have, using a campaign heavier on television advertising, Lions Gate Entertainment Corp Chief Executive Jon Feltheimer said during the Milken Institute Global Conference in Los Angeles this week.

CLICK HERE to read the full article.

Video: Brooklyn Nets unveil new Jay-Z designed logos

So… what do you think? Hit or miss?

Video: Ben Silbermann (@8en) of @Pinterest Keynote Address at @AltSummit

@CoolerBuzz on @MattMason’s The Pirate’s Dilemma (Book Review)

Via @GoodReads:

Solid book laying out the argument for why pirates and youth subcultures from punk & hip hop to open source software developers are all ‘Punk Capitalists’ reinventing business models and creating new markets and revenue opportunities. Author, Matt Mason makes a compelling argument for openness, collaboration and the value of altruism (vs. self interest) in business and why the best strategy for responding to pirates is to compete with them, not try to shut them down. 

Mason is also well versed in music and pop culture laying out some interesting links between a Boston nun whose birthday parties she held for the children in the orphanage she worked at had a direct influence on modern disco and house music and some excellent sections on the history of the remix and why hip hop has had such a sustained impact on youth, pop and business culture without seriously compromising it’s own authenticity and credibility. The Pirate’s Dilemma is definitely worth reading for anyone in the social media and youth marketing fields.

Online: thepiratesdilemma.com