April 2011
32 posts
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[Infographic] The Daily Deals & Group Buying...
[OnlineMBA.com via Mashable]
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The Bookstore That Only Sells One Book!
Ed’s Martian Book: clever promo for Andrew Kessler’s “Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission” book.
CLICK HERE to read more.
[via @theblogstudio]
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Via @BGR: First day BlackBerry PlayBook sales may...
CLICK HERE for more: http://cooler.bz/fSW2N5
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What @Coachella has, the Fashion World Wants....
More than 100,000 people are expected to descend on Indio, Calif. next weekend for the Coachella Valley Music and Arts Festival, and the fashion world will be watching. While Arcade Fire and Kings of Leon are jamming onstage, fashion and lifestyle companies will be vying for the attention of festival-goers offstage, with branded cooling tents, beach balls, Coachella “survival...
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The Secret Life of Twitter Ads: A Look at Ad.ly...
When the Office Fair Trading recently announced that it would be cracking down on celebrities endorsing products on social media, GQ had one thought: how can we get a piece of this? So we spoke to Arnie Gullov-Singh - CEO of American company Ad.ly, which oversaw more than 1,000 celebs such as Snoop Dogg, Stephen Colbert and Kim Kardashian produce 20,000 “paid endorsements” last...
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Bluebrain (@BluebrainMusic) announce 'The National...
Via @CouchSessions:
Washington DC-based music duo Bluebrains’ latest release is not a standard album in the sense that it can be listened to passively in one sitting or, for that matter, at any location. Rather, it is a site-specific piece of music that responds to the listeners location within the stretch of park in downtown Washington DC known as the Mall. The work will be delivered as an...
What Is A Brand? We Really Should Know By Now.... →
[via @BrandingInsider]
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WatchVia @1LoveTO:
Trailer for Textuality (@textualitymovie), a film about managing multiple relationships via BBM or text messages, and the struggles we go through in today’s digital world attempting to have just 1 meaningful relationship. Starring Jason Lewis (Sex and The City), Carly Pope (Popular, Young People F’ing), and Eric McCormack (Will & Grace) and shot entirely in Toronto!
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[Music Marketing] Classic Material Edition #5 Box...
Wish more hip-hop, catalog and current was packaged like this. Major Labels: PAY ATTENTION! Read on:
Edition#5 celebrates the Hip Hop from 1991 with a design inspired by one of the era’s most iconic record labels.
Very limited numbers.
T-shirt - Heavyweight white cotton t-shirt with 3 colour hand-pulled screen print on the front, embroidered neck tag and era-specific Classic ...
[Spotted] New Out-of-Home Campaign for Flow 93.5...
There’s another image with a Dancing Queen too. It’s sad that this station that was supposed to be a beacon of culture of the community of people of African and Caribbean descent in the GTA has basically become just another rhythm crossover dance-pop station since it’s sale to the CHUM Radio Group. Well, there’s always CARN (hopefully….) Does this ad reflect their...
[Spotted] New Out-of-Home Campaign for the Food...
On the TTC subway in Toronto, Canada. I like it.
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Life + Times (@LifeandTimes): Jay-Z's New Blog
I just got up on this because it’s where the remix of Sade’s “The Moon and the Sky” featuring Brooklyn’s finest was premiered last night but very quietly (or did I just miss the hoopla?) it’s apparently been up and running for about a week now. The site’s looking really next-level design & layout-wise as compared to even the the most forward-thinking...
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How did PBR (@PBR_USA) become Hipster Beer gold?... →
Fascinating story, much of which has a Zen-like “non-action” feel to it somehow. Goes to show that when you allow the stars to align, good things can happen (if you consider people drinking cheap/crappy beer a good thing :), but then they were going to drink something anyway). It turns on its head much of what is assumed to be necessary for marketing/branding, albeit with the...
[Spotted] Meineke x @Vans_66 Sweepstakes in...
Fellow brand pundits: does this partnership make any sense??
[photo credit: Davey Dyer]
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Watch@MadDecent Block Parties 2010 Wrap Up Video: Is your brand down for 2011?!
http://maddecentblockparty.com
Final video for all the block parties:
July 31 Philadelphia Aug 7 New York City Aug 14 Los Angeles Aug 21 Chicago
thanks to all performers Blaqstarr, Bosco Delrey, Brendan Bringem, Brick Bandits, Diplo, Dirty South Joe, DJA, DJ Rashad, DJ Sega, Flufftronix, Freddie Gibbs, Gaslamp ...
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Lebron James Launches Animated Web Series on...
Via @Mashable:
Lebron is launching an animated web series called “The Lebrons” to provide positive messages to today’s youth. The show follows the four LeBrons: Kid, Athlete, Business, and Wise as they live in James’s hometown of Akron, Ohio. Much like the cartoons of yesterday, each episode will provide a positive message for viewers.
The show will be primarily offered via a YouTube...
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Twitter Considering Facebook-Style Brand Pages –... →
[@alltwtr via @SocialTimes]
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Are Brands Missing the Boat on integrating with...
The Ultra Music Festival (@UltraMusic) might be bigger than #SWSW but who’s talking about it?
via @wsjrock / Bob @Lefsetz:
150,000 tickets were sold for the Ultra Music Festival two weekends ago in Miami and the headliner, Tiesto, makes north of $20 million per year.
And you didn’t see coverage of this on television, or in most mainstream media outlets. It’s just like the classic...
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Is Marc Ecko's 'Branded for Life' Campaign a...
Spotted at Animal New York:
Apart from perp walks and occasional b-roll news footage from the Midwest, I don’t see all that many people wearing Ecko anymore, but maybe Marc’s cutting edge promotion that’s sure to go over well, can swing things back in his favor. It’s called “Branded for Life” and yes, the details are every bit as horrific as the name.
Anyone who gets an Ecko tattoo will...
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WatchAdidas Originals (@adi_originals) Presents the @DD172 Trailer….
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Next stop, TTC station sponsorships?
Under discussion in Toronto:
Could your subway station be sponsored by a sandwich company?
It’s possible.
The TTC’s contract with its advertising agency, CBS Outdoor, expires at year’s end, so the system is seeking bidders with fresh ideas on how to raise money.
One is the possibility of selling station sponsorships — beyond the poster campaigns Toronto riders already see from...
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