September 2011
8 posts
2 tags
KTTV FOX 11 aka myFOX Los Angeles (@myfoxla)...
Just spotted on HLN. Good grief. Have they no shame??! Read the grisly details HERE.
2 tags
TOMORROW in Toronto: @TEDxToronto presents the...
CLICK HERE or tedxtoronto.com for more info.
1 tag
@Pepsi Music Icons Spot feat. @BritneySpears,...
1 tag
@TorontoStar's Cathal Kelly: The @MapleLeafs on...
CLICK HERE to read the article.
Can’t say I really agree with Kelly’s take on the ‘sacredness’ of keeping sponsorship out of the NHL. C’mon, it’s 2011. Then again, I work in the sponsorship space and am not a passionate hockey fan so maybe I’m just biased.
1 tag
Selling The New Cool: Inside The World Of...
Read more via the article by Matthew Newton on Forbes.com.
Read a follow-up article by Newton featuring Kevin Ma of Hypebeast HERE.
2 tags
Steve Stoute Enlists Jay-Z, Pharrell & Lady Gaga...
Related:
Read an excerpt from his interview for the book in Time magazine:
Steve Stoute, the marketing force behind boutique advertising shop Translation, has made a living by pretty much ignoring the barriers Madison Avenue has traditionally drawn around demographics and ethnicity.
Ten years ago, Stoute left the music business — just before it tanked — and jumped into advertising and...
3 tags
Reading now: 'Chasing Cool' by Noah Kerner & Gene...
Not an essential read but a pretty solid chapter near the end on how brands should correctly borrow (or as they argue, share) equity from ‘cool’ be it emerging, underground or already-established cool subcultures, artists, athletes or other celebrities.
CLICK HERE to learn more about the book.
1 tag
Twitter cop gets police work done — 140 characters...
“Toronto Police Services Social Media officer, PC Scott Mills, at Wallace Emerson BMX park. Mills is using social media networks to help connect with youth and prevent crime.” CLICK HERE to read the full article.
