May 2012
2 posts
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@TheHungerGames success spells trouble for TV ads...
Via @Reuters:
The success with which “The Hunger Games” film harnessed social networks, en route to becoming 2012’s biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.
The futuristic movie about children fighting to the death has scared up more than $375 million at the U.S. box office since it...
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