CoolerBuzz

Mar 26

New Tiger Woods Ad Stirs Old Criticisms -

Is Nike’s “Winning takes care of everything” ad congratulating Tiger Woods regaining the #1 PGA ranking problematic?

Mar 20

A Great Unofficial Commercial for Durex

 Simple, obvious but it works! Too bad it’s not actually an official ad….

Feb 01

Is Volkswagen’s ‘Get In. Get Happy.’ Super Bowl 2013 Game Day Commercial Racist?

[via TMZ]

Jan 30

Bushmaster's Tone-Deaf Post-Newtown Shooting 'Mancard' Ad Campaign -

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When Adam Lanza shot dozens of people at Sandy Hook Elementary last Friday, he used a military-style Bushmaster .223 rifle. As America debates whether such weapons even have a place in our society, Bushmaster is running a hilarious ad campaign.


Bushmaster rifles, you see, make you a real man. That is why acquiring a Bushmaster rifle will get you your “Man Card Reissued,” as you can see in this ad. (The ad agency responsible for this campaign is Oklahoma-based Brothers Co.) Bushmaster even has a web site, Bushmaster.com/mancard, where you can put in your friends’ name and send them a comical note about why their Man Card is being revoked. Ever since the massacre in Newtown, the site has been subjected to a running list of sometimes furious and sometimes mordantly funny hijackings of its Man Card-generating system. The site still appears to be working

Emotions tend to run high when it comes to the subject of guns and the second amendment in the US but this campaign, by the manufacturer of the infamous Bushmaster AR-15 gun used in the Sandy Hook school shooting massacre just seems callous, boneheaded or, at best, grossly insensitive  I think this is what the kids today call an #EPCIFAIL. Speaking of which…

Related:

White Gun Nuts Want to Arm Black People and Ask: What Would Django Do?

Nov 27

#50ShadesHotter: Penguin Canada Books Tries to Capitalize on ‘50 Shades of Grey’ Mania

If you ride the subway in Toronto, you’ve undoubtedly seen these ads over the past few weeks. Too saucy, too corny or pushing the line just enough to be effective though?? One thing’s for sure, Penguin Canada is trying to create a viral social media wave out of their provocativeness. Tweet us @CoolerBuzz with your thoughts.

Nov 15

Was the AGO's Frida Kahlo Unibrow Photobooth Promotion Disrespectful? -

Via Metro Toronto:

The Art Gallery of Ontario is defending its photo booths that take Frida Kahlo-inspired self-portraits of people wearing fake unibrows after pushback from a few gallery-goers who say it was disrespectful.

The AGO set up the booths on Friday and Saturday to draw attention to its new Frida & Diego: Passion, Politics and Painting exhibition. Passersby art enthusiasts and philistines alike were asked to put on the thick, black, worm-like unibrow, take a picture and get 50 per cent off admission to the exhibition for Oct. 27.

Some weren’t happy with the marketing initiative, with a few people posting their disagreement on Facebook and Twitter.

I’m not opposed to everyone having fun, it’s just that when I opened it and saw it I was kind of shocked,” interior designer and part-time artist Patricia de Liberato told Metro. She had spoken out against the move on the AGO’s Facebook page. “I just thought it was in terribly poor taste.”

Gonna have to agree with de Liberato here. This just seems to be an example of really bad judgement on the part of the AGO. Click the post title to read the full article.

Oct 17

Nike Drops Lance Armstrong

Nike Inc. said it is severing ties with former cycling champ Lance Armstrong, saying insurmountable evidence shows that Mr. Armstrong participated in doping and misled Nike for more than a decade.

The clothing and footwear company, which sponsored Mr. Armstrong and his former cycling team, said Wednesday that it was ending its contract with Mr. Armstrong “with great sadness.” It added that it will continue to support Mr. Armstrong’s “Livestrong” cancer charity, despite its break with the cyclist.

Mr. Armstrong announced Wednesday that he resigned as chairman of the Lance Armstrong Foundation, his cancer charity. “I am deeply grateful to the people of the foundation who have done such hard and excellent work over the last 15 years, building tangible and effective ways to improve the lives of cancer survivors,” he said in a statement. 

CLICK HERE to read the full article at The Wall Street Journal.

Oct 02

IKEA Regrets Cutting Women From Saudi Catalog

Representatives for Swedish furniture giant IKEA on Monday apologized for removing women from some of the photos in catalogs shipped to Saudi Arabia, and said the blame lies squarely with them, not the local franchisee.

The move to manipulate photos sparked criticism from government officials in Sweden and raised questions about how IKEA is living up to its own values.

CLICK HERE to read the full article.

Sep 17

Sitting in Line for an iPhone Has Somehow Gotten Even Sadder

iPhone line-sitting has never been a proud endeavor, but at least there was something pure about the diehards and wackos that set up shop outside Apple Stores for days, even weeks ahead of launch. This year? It’s just a bunch of sellouts and self-promoters.

But maybe it’s fitting that as the iPhone itself remains largely stagnant and marketing-driven, so too do the people who care the most about it. [Fortune]

CLICK HERE to read the whole post.

Sep 10

Mountain Dew & New York Art Department Protest Bloomberg’s Soda Ban -

After telling New Yorkers where they can and can not smoke cigarettes and declaring war on trans fats (I’m actually not mad at that one), NYC Mayor, Michael Bloomberg’s new target is those absurdly large sodas they serve at 7-11 and most fast food joints.

While his intentions are good, and Americans certainly consume way too much sugar, his heavy handed approach to improving public healthy leaves much to be desired. In response to the Mayor’s proposed ban on soda servings over 16 oz., Mountain Dew and New York Art Department put together a public art/advertising campaign called PROHIBITION: NEW YORK CITY, which features a fictional 17 ounce can of Mountain Dew as a kind of subtle protest.

If you live in NYC and you’ll notice the posters popping up in various locations throughout the boroughs and Mountain Dew is encouraging residents to capture the campaign on instagram with the tag #dewyorkcity.

CLICK HERE or the title link above to see more images from this campaign at the Nah Right blog.